Holger Knaack sees opportunities for Rotary to change, thrive

Rotary International President-elect Holger Knaack is encouraging Rotarians to seize the many opportunities Rotary offers to enrich their lives and the communities they serve.

Watch the theme address

Knaack, a member of the Rotary Club of Herzogtum Lauenburg-Mölln, Germany, revealed the 2020-21 presidential theme, Rotary Opens Opportunities, to incoming district governors at the Rotary International Assembly in San Diego, California, USA, on 20 January.

Rotary isn’t just a club for people to join, but rather “an invitation to endless opportunities,” said Knaack, who becomes president on 1 July. He emphasized that Rotary creates pathways for members to improve their lives and the lives of those they help through service projects.

“We believe that our acts of service, big and small, create opportunities for people who need our help,” Knaack said. He added that Rotary creates leadership opportunities and gives members the chance to travel the world to put their service ideas into action and make lifelong connections. “Everything we do opens another opportunity for someone, somewhere,” said Knaack.

Changing for the future

Knaack also urged members to embrace change so Rotary can expand and thrive. Rather than setting a specific target for increasing the number of members, Knaack said he’s asking clubs and districts to think about how to grow in a sustainable and organic way. He wants clubs to focus on keeping current members engaged and adding new members who are the right fit for their club.